This World Whisky Day (Saturday 21 May), The SMWS celebrated by hosting its Project Flavour Behaviour test sessions around the world.

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The series of Project Flavour Behaviour events took place in cities worldwide, including Washington, D.C., Vancouver, Melbourne, London and Edinburgh at SMWS venues and partner bars.

The SMWS asked volunteers to take a personality test and sample rare whiskies for secretive ‘Project Flavour Behaviour’ experiment.

Project Flavour Behaviour is being carried out by The Scotch Malt Whisky Society in partnership with Dr. Adam Moore from the University of Edinburgh’s Psychology Department. Dr. Adam Moore made an appearance at the events via a special film shot at The Society’s home The Vaults in Edinburgh.

Project FB session at Jack Rose Dining Saloon
Project FB session at Jack Rose Dining Saloon

Participants at the events, which were free, were asked to take a written personality test and then taste 12 special samples of single malt whisky.

Brand Ambassador Phoebe Brookes was in Washington, D.C. hosting a test session at partner bar Jack Rose Dining Saloon.

“The day was a huge success and everyone was eager to know what the results will be”, she said.

Team SMWS Canada at Fets Whisky Kitchen
Team SMWS Canada at Fets Whisky Kitchen

In Vancouver, Rob and Kelly Carpenter from SMWS Canada joined Eric and Allura Fergie, proprietors of SMWS partner bar Fets Whisky Kitchen, held three sessions throughout the day.

In Melbourne, National Ambassador & Development Manager Matt Bailey led a test session at partner bar The Kilburn.

Events were also held at the SMWS Queen Street and SMWS London venues.

The findings from all of the events will be analysed by Dr. Moore and fed into the ongoing Flavour Behaviour experiment, which will be unveiled in more detail during 2016.