The SMWS asked volunteers to take a personality test and sample rare whiskies for secretive ‘Project Flavour Behaviour’ experiment.
Project Flavour Behaviour is being carried out by The Scotch Malt Whisky Society in partnership with Dr. Adam Moore from the University of Edinburgh’s Psychology Department. Dr. Adam Moore made an appearance at the events via a special film shot at The Society’s home The Vaults in Edinburgh.
Participants at the events, which were free, were asked to take a written personality test and then taste 12 special samples of single malt whisky.
Brand Ambassador Phoebe Brookes was in Washington, D.C. hosting a test session at partner bar Jack Rose Dining Saloon.
“The day was a huge success and everyone was eager to know what the results will be”, she said.
In Vancouver, Rob and Kelly Carpenter from SMWS Canada joined Eric and Allura Fergie, proprietors of SMWS partner bar Fets Whisky Kitchen, held three sessions throughout the day.
In Melbourne, National Ambassador & Development Manager Matt Bailey led a test session at partner bar The Kilburn.
The findings from all of the events will be analysed by Dr. Moore and fed into the ongoing Flavour Behaviour experiment, which will be unveiled in more detail during 2016.