The latest issue of Unfiltered magazine is packed with flavour. There really is something for everyone – whatever your personality or preference.
Flavour has always been important to the SMWS. It’s clear to see we live and breathe it – from the tasting notes on the front of the bottle to our 12 flavour profiles. Back when the SMWS was founded in 1983, it was a little harder to get your hands on quite the variety of whisky that’s on offer today. In Express Yourself on page 31, Tom Bruce-Gardyne investigates the growing range of expressions on offer to today’s whisky drinker in for this issue’s Think Tank.
We celebrated all things flavour this World Whisky Day on 21 May as the Society hosted a series of Project Flavour Behaviour events around the world. We searched far and wide for volunteers to take part in our secret test sessions, which took place at partner bars in Vancouver, Washington, DC., and Melbourne and in SMWS venues in London and Edinburgh. Curious whisky drinkers gathered to take a personality test and sample 12 SMWS whiskies – all in the name of scientific research. Read more about it in the magazine or online here.
This issue’s Island Odyssey takes us to an often forgotten whisky island, the Isle of Mill. Nestled in the Inner Hebrides, the island may only have one single distillery, but as Unfiltered’s Richard Croasdale discovers, it’s got plenty to offer visitors. Turn to page 15 to learn why Mull shouldn’t be missed. With just one issue left of the series, can you guess which island we’ll be visiting next? Share your thoughts on the Unfiltered Facebook page.
In a different landscape, our ambassador Phoebe Brookes visits Koval distillery in Chicago for this month’s Mavericks of Malt on page 22. Phoebe chats to Koval’s president Sonat Birnecker Hart, to learn how she and her husband helped create a craft distilling boom in the Windy City.
We always enjoy hearing from our members so please do share your feedback on this issue by getting in touch via Facebook or send an email to email@example.com
Also be sure to check out the latest Unfiltered content on the SMWS blog.